Created by Laurent ASSOULEN, (industry expert in both fragrance and music- formerly with TAKASAGO as Account Manager, Fine Fragrance) accomplished
Pianist/concert performer, MUSIsCent is the first site intended for the connection, the marriage of these two dimensions of smell that are Hearing and
Olfaction! The perfume industry is extraordinary because it is open to many shapes of art, innovation, creativity to feed the actors, and consequently
the market of new sensations, new dreams, and new landscapes.
Targeted mainly towards the professionals, concerned about image, about creativity, about peculiarity, about enrichment, MUSIsCent brings a new area
in the sensory vocabulary, a true research for feelings in the listening, speaking and understanding of perfume.
The language is like music. The transcription of a word in music, a raw material in sound, a perfume in symphony, is the first concern of MUSIsCent
which speaks notes in the place of words.
Have a nice trip ...
MUSIsCent proposes a unique training focused on advancing and developing the language of two inter-related senses, hearing and olfaction. In turn,
the real actors (Perfume Advisors, Sales Associates, and Training Managers) are enriched with the skill and ability to speak fluently and
knowledgably about perfumes and the world of fragrance and perfumes...
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When a perfume speaks, we can hear it. When music breathes, we can smell it...
The development of the language which associates hearing and Olfaction is unique to MUSIsCent. MUSIsCent teaches individuals how to take each
direction of the two senses and link together their common point : the perception in the air.
Consequently, they obviously meet because they live in the same universe ...
We cannot catch a sound, we cannot touch a smell.
How is it possible to find words for something you can’t touch, and can’t see? Creating/ Developing a method and vocabulary to express the intangible luxury of scent is the art form of MUSIsCent
It is the words which give shape to the senses as the vase gives shape to the space ...
What is the answer ?
MUSIsCent has developed the answer- giving shape to the narrative imagination, to express the unspeakable.
MUSIsCent has developed the answer- giving shape to the narrative imagination, to express the unspeakable.
The strength of MUSIsCent is the ability to know and understand, how to feel and compose the music that will stick to the skin!
This is a new identity and approach for unique and innovative marketing presentations and campaigns: using customized music to illustrate your
concepts, communicate the variations of a fragrance and bring it to life- musically.
In addition, imagine sensory concerts- where instruments take the place of raw materials on original compositions- putting customized music in your
launches and press presentations. MUSIsCent reflects on the concepts of your companies’ product and people, and in connection with you will
develop a customized approach using the universe of scent and sound. Sure to astound, at a time when sensory marketing is king.
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A perfume is alive. It moves, it speaks, it expresses itself. You can give it a form with words, pictures in order to make it universal… and if it
was in Music?
A concert with original compositions, amazing « accords » in complete osmosis… This meeting between the musician(s) and the perfumer(s) creates
an unique musical interpretation, based on the variations of perfumes thatyou are smelling.
Interviews of the first perfumed concert at the Vienne Jazz Festival, july 2008 :
| France Bleue Isere : | |
| France Bleue : | |
| France inter : | |
| TSF Jazz- Interview Laure Albernhe : |
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- Beyond Beauty Magazine Lire
- Jazzmagazine.com Lire
- Sniffapaloozamagazine.com (US) Lire
- Lesechos.fr Lire
- Le Monde Lire
- L'Express Lire
- Société Française des Parfumeurs Lire
- PEN (Japan) Lire
- Dailyluxury (Italy) Lire
- Cahierdeparis.fr Lire
- estheticfactory.fr Lire
- EXPRESSION COSMETIQUE
- LIBERATION SUPPLEMENT NEXT
Laurent ASSOULEN (www.laurentassoulen.com), Pianist-composer, having worked during several years in the creation of Fragrances before devoting himself completely to the music, gathers in this album, his two fields of competence, his two passions. In collaboration with Guillaume Flavigny, perfumer of Givaudan company, passioned by music, creator of these 5 Perfumes, they composed these 5 weddings. A music=its perfume. And conversely…The incredible relationship between resonances of the raw materials and their sound echoes